John Perkins, Author at wethepeople

About John Perkins

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Entries by John Perkins

How being distinctive helped a new chocolate company enjoy run-away success

14/09/2021 /0 Comments/in All, Distinctive thinking, Dopamine effect, Human behaviour, Left brain, Neuroscience, Reward mechanism, Right brain /by John Perkins

by John Perkins

So you’ve set yourself a New Year’s resolution…

11/03/2019 /0 Comments/in All, Dopamine effect, Human behaviour, Left brain, Right brain /by John Perkins

By John Perkins

What would Steve Jobs have said about your eDetail campaign?

15/09/2016 /0 Comments/in All, Business applications, CLM, Content marketing, Creative, Disruption, Effectiveness, Lateralisation, Leadership, Left brain, Multichannel, Neuroscience, Right brain, User Experience, UX /by John Perkins

I recently saw a Steve Jobs YouTube clip from the 1997 Apple worldwide developer conference. There he was, in his trademark black polo neck, perched casually on a bar stool, taking questions from the floor. There’s a good chance you might have seen it too as it’s been watched by over 6 million people. One […]