Entries by Michel Dubery

Trying to influence someone?
Offer them lunch or ask for a favour?

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If you are stuck with an approach strategy to a particular person or group of people, it may be worth stopping thinking about what you can do for them, and think of what they can do for you. When creating customer strategy, we often focus on changing attitudes or beliefs. Even though it’s often more […]

Why do customers sometimes seem blind to your new messaging?

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Ever wondered why customers haven’t noticed new information about your brand? Why it’s so difficult to change an established position in their minds? Maybe it’s not because they won’t, it’s more that they can’t. Our evolutionary history has always been about us as a species, learning and trying new things. But if that had been […]

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Thought pieces

Let’s get real about artificial intelligence

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So you’ve set yourself a New Year’s resolution…

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