Entries by Patrick Norrie

Is your brand a few bars short of a symphony?

How music and sound can help to capture the hearts of more customers Is your brand fit for the fight? Of course it is. I bet your mission, vision and values are all nailed, glued and velcroed down and that your brand promise will never ever be broken. I’m equally sure that key tints of […]

Helping the right brain lead the way in research

For a creative person, research can be equally invigorating and frustrating. Once, we would sit (relatively) powerless behind the glass as our target market merrily ripped our ideas to shreds. Or, rightly, praised them to the heavens. Or, worst of all, didn’t care either way. Now we can watch from the comfort of home or […]