Privacy policy
SIGN UP FOR OUR EMAILS
What
What we do
Clients
Case studies
Services
Why
Why we do it
Our inspiration
How
How we work
Background Thinking
Being the Other
Intuitive Movement
Gamification
Directed Attention
Leadership
The leadership team
John Perkins
Michel Dubery
Patrick Norrie
Joe Hoyle
Science
Neuroscience for business
What’s going on and why
Rational instincts?
More divisions
So what?
Deep human understanding
Practically speaking?
Visual beings
Empathy and learning
Thought pieces
Contact
Clientzones
Actelion
Ascensia
Correvio
Covestro
DSM
Fresenius Kabi
Heel
Kyowa Kirin
Medtronic
Philips
Pierre Fabre
Sanofi
Shionogi
Menu
Menu
DSM
Private client area
Please login
Please enable JavaScript in your browser to complete this form.
User name
*
Password
*
Name
Submit
Actelion
wethepeople
Sanofi
Scroll to top
wethepeople 
Sanofi
What can this joke tell us about developing communication ideas?
/0 Comments/in All, Attention, Awareness, Distinctive thinking, Human behaviour, Left brain, Narrow-focussed attention, Neuroscience, Right brain, Wide-focussed attention /by Michel DuberyInterrupting people is way harder than it sounds.
/0 Comments/in All, Attention, Awareness, Distinctive thinking, Human behaviour, Left brain, Narrow-focussed attention, Neuroscience, Right brain, Wide-focussed attention /by Michel DuberyJust ask a Boston cop.
Just ask a Boston cop.
How being distinctive helped a new chocolate company enjoy run-away success
/0 Comments/in All, Distinctive thinking, Dopamine effect, Human behaviour, Left brain, Neuroscience, Reward mechanism, Right brain /by John Perkins