wethepeople leadership team

An experienced team of advertising professionals

Our leadership team has created and managed countless successful campaigns for clients across all industry sectors.

Partners

Michel Dubery - Partner, Strategy & Human Science

MICHEL DUBERY

STRATEGY DIRECTOR

Patrick Norrie - Partner, Creative Director

PATRICK NORRIE

CREATIVE DIRECTOR

Joe Hoyle portrait picture

JOE HOYLE

TECHNOLOGY DIRECTOR

MICHEL DUBERY

MICHEL DUBERY

STRATEGY DIRECTOR

A growing suspicion that we are killing innovation and creativity in business with over-rationalisation drove Michel into looking for answers that really made sense. He has a broad background of experience to draw on. He started as a nurse, moved through sales and marketing in the healthcare industry before moving into the agency world as a strategic planner.

His deep healthcare experience led him to examine the extensive new findings in neuroscience to provide answers – many of which are discussed here on our site. His experience as a marketer and planner allows him to transform this fascinating science into practical answers to the challenges faced by today’s business.

When Michel isn’t working he’ll probably be playing guitar badly or riding his motorcycle expertly. Which is probably the right way around.

PATRICK NORRIE

PATRICK NORRIE

CREATIVE DIRECTOR

Patrick has been asking “why?” since the age of about 18 months, and hasn’t stopped since. When he entered the communications industry at the age of 21, he added “why not?” to his lexicon. He has been asking questions ever since.

After starting his career in Edinburgh, Patrick moved to London over 20 years ago and rose through the ranks to become one of the youngest ever creative directors at Rapp. From there he joined Grey Healthcare as Creative Director in 2009, eventually becoming Executive Creative Director Worldwide.

His experience covers integrated and brand campaigns across traditional and digital media, from multi-lingual global initiatives to local implementation and tactical execution. Sector experience includes pharmaceutical (Rx & OTC, to professionals and patients), fundraising, financial services, automotive, tech and public sector.

What Patrick cares most about is having ideas that change clients’ businesses by changing people’s lives. While he has helped steer many agencies to growth, impressive pitch wins and awards, he has never lost his passion for creating ideas and writing.

In his spare time Patrick rides motorcycles of all shapes and sizes. He likes Scottish football too, but doesn’t really know why (or why not).

JOE HOYLE

JOE HOYLE

TECHNOLOGY DIRECTOR

Joe leads Creative Technology and User Experience at wethepeople London. His team helps to realise the strategic approach and creative concepts we generate for our clients.

Joe is an industrial designer of both physical and digital products. His key areas of expertise are within anthropometrics, usability and service design. He has helped household brands such as Vodafone, Mercedes, McLaren, KIA, Nissan, Shell and Philips to deliver ground-breaking global, branded content campaigns.

If you have any specific questions on how we might be able to help you in a UX or Creative Technology capacity, please follow the link to contact Joe Hoyle.