Patrick Norrie – Partner, Creative Direction

Patrick has been asking “why?” since the age of about 18 months, and hasn’t stopped since. When he entered the communications industry at the age of 21, he added “why not?” to his lexicon. He has been asking questions ever since.

After starting his career in Edinburgh, Patrick moved to London over 20 years ago and rose through the ranks to become one of the youngest ever creative directors at Rapp. From there he joined Grey Healthcare as Creative Director in 2009, eventually becoming Executive Creative Director Worldwide.

His experience covers integrated and brand campaigns across traditional and digital media, from multi-lingual global initiatives to local implementation and tactical execution. Sector experience includes pharmaceutical (Rx & OTC, to professionals and patients), fundraising, financial services, automotive, tech and public sector.

What Patrick cares most about is having ideas that change clients’ businesses by changing people’s lives. While he has helped steer many agencies to growth, impressive pitch wins and awards, he has never lost his passion for creating ideas and writing.

In his spare time Patrick rides motorcycles of all shapes and sizes. He likes Scottish football too, but doesn’t really know why (or why not).