Your campaign might be visible to the eye…. but what about the brain?
Did you know that the human brain brings two types of attention to the world?
The right side is receptive to new thinking and ideas, whereas the left side brings attention to things that are already familiar. If your marketing doesn’t appeal to the correct type of attention that your audience is bringing to the world, then you’re at risk of wasting your marketing budget.
Our guide – What the brain doesn’t see… – will help you dramatically improve your marketing effectiveness by understanding how our brains really work. It even shows how the brain’s physical construction plays a role in the way customers behave, and how they respond to communication messages.
Ultimately, you’ll immediately see how you should and shouldn’t be spending your marketing budget.
Don’t risk wasting your budget on communications that your target audience’s brains won’t respond to.
Your campaign might be visible to the eye…. but what about the brain?/by Michel Dubery
Let’s get real about artificial intelligence/by Michel Dubery
So you’ve set yourself a New Year’s resolution…/by John Perkins