Want to know what makes a great LinkedIn post? LinkedIn have revealed the secrets…
Earlier this year, Jason Feifer interviewed both Daniel Roth and Alice Xiong from LinkedIn on how to create high performing LinkedIn posts.
This was my takeout from their conversation:
- Help people to be better in their jobs. People come to LinkedIn for a purpose – often to learn more about something. If you can help them with this, you are off to a good start.
- Share advice/knowledge on things you are knowledgeable about. Think about the specific audience you are targeting and what might interest them.
- LinkedIn will share your content to your contacts and followers first. So, to increase your reach, be sure to connect with people who share similar interests.
- LinkedIn cares about authority of your post rather than volume of shares. So if it sees interactions from your audience then your post will reach more of the same audience.
- Linkedin values meaningful comments from your audience. If possible, encourage interactions and conversations with your target audience. If you get some good conversations going then your post will be shared with similar people.
- The platform isn’t interested in promoting your newsletter, learning programme or otherwise. If you are constantly linking out of the platform then don’t expect LinkedIn to be as excited about it as you are.
At wethepeople we have years of experience in helping our clients make LinkedIn work for their brands.