Thought pieces

Articles, reviews and observations

The team at wethepeople regularly post thought pieces that cover the topics of advertising, health and neuroscience. If you write thought pieces on similar subjects, please feel free to leave a comment or drop in a link to your article.

The secret to creating successful LinkedIn posts…

by LinkedIn themselves!
12/09/2023/by Joe Hoyle

Harness FOMO to power up your next marketing campaign

with John Perkins
12/09/2023/by Joe Hoyle

The Great Hanoi Rat Massacre of 1902 and KPIs in 2023

Find out what links the two
with John Perkins
12/09/2023/by Joe Hoyle

Run faster, achieve more:
The power of the Goal Gradient Hypothesis

Run faster, achieve more
by John Perkins
12/09/2023/by Joe Hoyle

Your campaign might be visible to the eye…. but what about the brain?

Understanding its limitations will allow marketers to harness the opportunities by Michel Dubery
03/05/2023/by Michel Dubery

Let’s get real about artificial intelligence

Understanding its limitations will allow marketers to harness the opportunities by Michel Dubery
02/05/2023/by Michel Dubery

So you’ve set yourself a New Year’s resolution…

New year's resolutions, forming habits and human behaviour by John Perkins
05/01/2023/by Joe Hoyle

Even complex customers need simple stories

by Michel Dubery
22/11/2022/by Michel Dubery

Interrupting people is way harder than it sounds.
Just ask a Boston cop.

by Michel Dubery
11/11/2022/by Michel Dubery

Is your brand a few bars short of a symphony?

How music and sound can help your brand to capture the hearts of more customers by Patrick Norrie
27/10/2022/by Patrick Norrie

Got a technology question? Steve Jobs still has the answer.

by John Perkins
22/09/2022/by Joe Hoyle

We just need to know one more thing…

A study in rational yet obstructive behaviour by Michel Dubery
14/09/2022/by Michel Dubery

Trying to influence someone?
Offer them lunch or ask for a favour?

If you are stuck with an approach strategy to a particular person…
06/09/2022/by Michel Dubery

Beliefs and burgers

by Michel Dubery
25/05/2022/by Michel Dubery

What can Chairman Mao teach us about optimising customer journeys?

by Michel Dubery
18/05/2022/by Michel Dubery

What can this joke tell us about developing communication ideas?

by Michel Dubery
02/12/2021/by Michel Dubery

How being distinctive helped a new chocolate company enjoy run-away success

by John Perkins
14/09/2021/by Joe Hoyle

Why do customers sometimes seem blind to your new messaging?

Ever wondered why customers haven’t noticed new information…
10/06/2021/by Michel Dubery

Implementing the reward mechanism to encourage behaviour change

As grown-ups in the 21st century, we are all patently aware…
04/09/2019/by Michel Dubery

Book review by Gabriella Rose – “When breath becomes air”

by Paul Kalanithi
26/04/2018/by Joe Hoyle

Why apps that fail to reward ultimately end up failing

I was in a client meeting the other day when I was asked a very…
02/08/2016/by Michel Dubery

The Fall and Rise of Useful Advertising

Remember when programmatic was going to effortlessly turn DDA…
13/07/2016/by Joe Hoyle

Are you making the classic multichannel marketing mistake?

When we consider MCM it is vital that we remember what the last…
08/06/2016/by Michel Dubery

Helping the right brain lead the way in research

For a creative person, research can be equally invigorating and…
04/05/2016/by Patrick Norrie

Applying neuroscience to improve your marketing effectiveness – No.1 Gamification v Gaming

Gamification: are you making this fundamental error?

21/04/2016/by Michel Dubery

Digital disruption or a clever tweak?

I’ve been seeing this slide a lot recently. Each time it gets…
26/11/2015/by Michel Dubery

How much can digital & social alone really grow your business?

This is a brilliantly well written article in the FT by freelance…
17/11/2015/by Michel Dubery

Escaping the Prison of the Over-Rational

The latest findings in neuro-science have profound implications…
17/11/2015/by Michel Dubery

Great Lewis Carroll Quote for the Day…

“Alice laughed. ‘There’s no use trying,’ she said. ‘One…
17/11/2015/by Michel Dubery

The Brand Frying Pan and the Motorbike Helmet

Imagine a land where marketers wandered around town centres armed…
17/11/2015/by Michel Dubery

RSA Animates: Iain McGilchrist – The Divided Brain

Brilliantly put together by the RSA from a talk given by Dr Iain…
16/11/2015/by Michel Dubery

Einstein on Intellectual Humility

"As a human being one has been endowed with just enough intelligence…
16/11/2015/by Michel Dubery