Thought pieces
Articles, reviews and observations
The team at wethepeople regularly post thought pieces that cover the topics of advertising, health and neuroscience. If you write thought pieces on similar subjects, please feel free to leave a comments drop in a link to your article.
Implementing the reward mechanism to encourage behaviour change
As grown-ups in the 21st century, we are all patently aware…
04/09/2019/by Joe HoyleSo you’ve set yourself a New Year’s resolution…
By John Perkins
11/03/2019/by John PerkinsBook review by Gabriella Rose – “When breath becomes air”
by Paul Kalanithi
26/04/2018/by Joe HoyleWe just need to know one more thing…
Ever seen a boss, a colleague or (heaven forbid) yourself behave…
13/03/2018/by Joe HoyleTrying to influence someone? Offer them lunch or ask for a favour?
This would seem like a stupid question with a pretty obvious…
19/09/2017/by Joe HoyleIs your brand a few bars short of a symphony?
How music and sound can help to capture the hearts of more customers
Is…
10/11/2016/by Patrick NorrieIs…
What would Steve Jobs have said about your eDetail campaign?
I recently saw a Steve Jobs YouTube clip from the 1997 Apple…
15/09/2016/by John PerkinsWhy apps that fail to reward ultimately end up failing
I was in a client meeting the other day when I was asked a very…
02/08/2016/by Joe HoyleThe Fall and Rise of Useful Advertising
Remember when programmatic was going to effortlessly turn DDA…
13/07/2016/by Joe HoyleAre you making the classic multichannel marketing mistake?
When we consider MCM it is vital that we remember what the last…
08/06/2016/by Joe HoyleHelping the right brain lead the way in research
For a creative person, research can be equally invigorating and…
04/05/2016/by Patrick NorrieApplying neuroscience to improve your marketing effectiveness – No.1 Gamification v Gaming
Gamification: are you making this fundamental error?
Confusing…
21/04/2016/by Joe HoyleConfusing…
Digital disruption or a clever tweak?
I’ve been seeing this slide a lot recently. Each time it gets…
26/11/2015/by Joe HoyleHow much can digital & social alone really grow your business?
This is a brilliantly well written article in the FT by freelance…
17/11/2015/by Joe HoyleEscaping the Prison of the Over-Rational
The latest findings in neuro-science have profound implications…
17/11/2015/by Joe HoyleGreat Lewis Carroll Quote for the Day…
“Alice laughed. ‘There’s no use trying,’ she said. ‘One…
17/11/2015/by Joe HoyleThe Brand Frying Pan and the Motorbike Helmet
Imagine a land where marketers wandered around town centres armed…
17/11/2015/by Joe HoyleRSA Animates: Iain McGilchrist – The Divided Brain
Brilliantly put together by the RSA from a talk given by Dr Iain…
16/11/2015/by Joe HoyleEinstein on Intellectual Humility
"As a human being one has been endowed with just enough intelligence…
16/11/2015/by Joe Hoyle