Thought pieces
Articles, reviews and observations
The team at wethepeople regularly post thought pieces that cover the topics of advertising, health and neuroscience. If you write thought pieces on similar subjects, please feel free to leave a comment or drop in a link to your article.
Your campaign might be visible to the eye…. but what about the brain?
Understanding its limitations will allow marketers to harness the opportunities by Michel Dubery
03/05/2023/by Michel DuberyLet’s get real about artificial intelligence
Understanding its limitations will allow marketers to harness the opportunities by Michel Dubery
02/05/2023/by Michel DuberySo you’ve set yourself a New Year’s resolution…
New year's resolutions, forming habits and human behaviour by John Perkins
05/01/2023/by John PerkinsEven complex customers need simple stories
by Michel Dubery
22/11/2022/by Michel DuberyInterrupting people is way harder than it sounds.
Just ask a Boston cop.
by Michel Dubery
11/11/2022/by Michel DuberyIs your brand a few bars short of a symphony?
How music and sound can help your brand to capture the hearts of more customers by Patrick Norrie
27/10/2022/by Patrick NorrieGot a technology question? Steve Jobs still has the answer.
by John Perkins
22/09/2022/by John PerkinsWe just need to know one more thing…
A study in rational yet obstructive behaviour by Michel Dubery
14/09/2022/by Michel DuberyTrying to influence someone?
Offer them lunch or ask for a favour?
If you are stuck with an approach strategy to a particular person…
06/09/2022/by Michel DuberyBeliefs and burgers
by Michel Dubery
25/05/2022/by Michel DuberyWhat can Chairman Mao teach us about optimising customer journeys?
by Michel Dubery
18/05/2022/by Michel DuberyWhat can this joke tell us about developing communication ideas?
by Michel Dubery
02/12/2021/by Michel DuberyHow being distinctive helped a new chocolate company enjoy run-away success
by John Perkins
14/09/2021/by John PerkinsWhy do customers sometimes seem blind to your new messaging?
Ever wondered why customers haven’t noticed new information…
10/06/2021/by Michel DuberyImplementing the reward mechanism to encourage behaviour change
As grown-ups in the 21st century, we are all patently aware…
04/09/2019/by Michel DuberyBook review by Gabriella Rose – “When breath becomes air”
by Paul Kalanithi
26/04/2018/by Joe HoyleWhy apps that fail to reward ultimately end up failing
I was in a client meeting the other day when I was asked a very…
02/08/2016/by Michel DuberyThe Fall and Rise of Useful Advertising
Remember when programmatic was going to effortlessly turn DDA…
13/07/2016/by Joe HoyleAre you making the classic multichannel marketing mistake?
When we consider MCM it is vital that we remember what the last…
08/06/2016/by Michel DuberyHelping the right brain lead the way in research
For a creative person, research can be equally invigorating and…
04/05/2016/by Patrick NorrieApplying neuroscience to improve your marketing effectiveness – No.1 Gamification v Gaming
Gamification: are you making this fundamental error?
Confusing…
21/04/2016/by Michel DuberyConfusing…
Digital disruption or a clever tweak?
I’ve been seeing this slide a lot recently. Each time it gets…
26/11/2015/by Michel DuberyHow much can digital & social alone really grow your business?
This is a brilliantly well written article in the FT by freelance…
17/11/2015/by Michel DuberyEscaping the Prison of the Over-Rational
The latest findings in neuro-science have profound implications…
17/11/2015/by Michel DuberyGreat Lewis Carroll Quote for the Day…
“Alice laughed. ‘There’s no use trying,’ she said. ‘One…
17/11/2015/by Michel DuberyThe Brand Frying Pan and the Motorbike Helmet
Imagine a land where marketers wandered around town centres armed…
17/11/2015/by Michel DuberyRSA Animates: Iain McGilchrist – The Divided Brain
Brilliantly put together by the RSA from a talk given by Dr Iain…
16/11/2015/by Michel DuberyEinstein on Intellectual Humility
"As a human being one has been endowed with just enough intelligence…
16/11/2015/by Michel Dubery
Your campaign might be visible to the eye…. but what about the brain?
/by Michel DuberyLet’s get real about artificial intelligence
/by Michel DuberySo you’ve set yourself a New Year’s resolution…
/by John Perkins