Heel (Euphorbium)

Brand awareness campaign

Print and digital advertising plus POS and sales aids

Consumers who are suffering from nasal problems like itching, a runny nose, sneezing, or pressure in the head often believe that standard pharmaceutical treatments are their only option. 

Interestingly, this view is reinforced by the recommendations of doctors and pharmacists.

While traditional pharmaceutical treatments offer immediate relief, they can come with some pretty unpleasant side effects.

Euphorbium is a natural product which addresses the underlying causes of nasal symptoms. It’s effective without the risk of irritation or dryness, often the case with traditional steroid and saline nasal treatments.

Targeting pharmacists and consumers, our campaign encompassed print and digital advertising as well as in-pharmacy point-of-sale materials and selling aids for the Euphorbium sales teams.

The campaign positioned Euphorbium as the natural, effective way to relieve nasal symptoms (such as congestion, itching, running, sneezing, pressure in the head) by addressing the underlying causes.

As women continue, largely, to be guardians of family health, this was reflected in the composition and tone of the campaign.