In a world where consumers are exposed to thousands of brand messages every day, how does a high street bank engage consumers above all that noise?  The answer is to make the communication so relevant that it is unique to the consumer.

The approach has been so successful for Barclays that we built a series of videos to realise a range of objectives to specific audience segments.  But each time, the video created was unique to that individual, and each time the video exceeded engagement performance targets set by the client.